We need to work across industries to help solve this problem: technology companies, media companies, educational organizations and our own community can come together to help curb the spread of misinformation and false news. By focusing on the three key areas outlined above, we hope we will make progress toward limiting the spread of false news — and toward building a more informed community on Facebook.
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Previous image Next image. A new study by three MIT scholars has found that false news spreads more rapidly on the social network Twitter than real news does — and by a substantial margin. Moreover, the scholars found, the spread of false information is essentially not due to bots that are programmed to disseminate inaccurate stories.
Instead, false news speeds faster around Twitter due to people retweeting inaccurate news items. The study provides a variety of ways of quantifying this phenomenon: For instance, false news stories are 70 percent more likely to be retweeted than true stories are.
It also takes true stories about six times as long to reach 1, people as it does for false stories to reach the same number of people. And falsehoods are retweeted by unique users more broadly than true statements at every depth of cascade. The genesis of the study involves the Boston Marathon bombings and subsequent casualties, which received massive attention on Twitter.
Twitter provided support for the research and granted the MIT team full access to its historical archives. To conduct the study, the researchers tracked roughly , cascades of news stories spreading on Twitter, which were cumulatively tweeted over 4. To determine whether stories were true or false, the team used the assessments of six fact-checking organizations factcheck.
Of the , cascades, politics comprised the biggest news category, with about 45,, followed by urban legends, business, terrorism, science, entertainment, and natural disasters. The spread of false stories was more pronounced for political news than for news in the other categories.
The bottom-line findings produce a basic question: Why do falsehoods spread more quickly than the truth, on Twitter? Aral, Roy, and Vosoughi suggest the answer may reside in human psychology: We like new things. And on social networks, people can gain attention by being the first to share previously unknown but possibly false information. The result?
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